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The Foxsy

Showcasing Creative
Web & Branding Projects

Explore my online portfolio featuring innovative web design and branding projects. Discover how I help businesses elevate their digital presence with custom, creative solutions.

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Branding

ADAP Imóveis

ADAP Imóveis, a real estate company, sought a logo that would embody both elegance and modernity while reflecting the trust and professionalism that clients expect in the industry. The objective was to create a clean, sophisticated brand identity that would stand out in the competitive real estate market. The logo design centered around the letter "A," which was stylized using the Savage font to resemble a cabana or house, subtly evoking the essence of the real estate business. Paired with the sleek Avenir sans-serif typeface, the overall design achieved a perfect balance between creativity and professionalism.

The color palette was meticulously selected to enhance the brand's message. Deep navy blue (#041E40) symbolized trust and stability, while muted teal (#254A59) added an air of professionalism and calm. Gold (#BFA450) served as an accent, infusing the brand with a sense of luxury and elegance.

 

Complementing these rich tones were soft beige (#F2E5D5) for warmth and light grey (#F2F2F2) for a modern, clean backdrop. The final result was a refined, contemporary logo that positioned ADAP Imóveis as a trustworthy, approachable, and upscale real estate brand.

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Website Redesign

Green Earth Plumbing & Heating 

Green Earth Plumbing & Heating approached us with the goal of improving their online presence while maintaining their recognizable branding. The project focused on integrating their bold "Good Times" logo font with the modern elegance of "Helvetica" to create a professional yet approachable site. We utilized the green shades from their logo’s palette to maintain a cohesive visual identity while providing contrast for readability. Subtle animations were added to engage users without overwhelming the interface, ensuring a seamless and smooth browsing experience.

To boost credibility and trust, we showcased the company’s projects in a gallery and integrated customer reviews from "Housecall software." These features, along with strategically placed fill-out forms, helped streamline inquiries and increase lead generation. The outcome was a sleek, user-friendly website that not only aligned perfectly with Green Earth’s brand but also enhanced SEO visibility, resulting in improved customer engagement and an overall stronger online presence.

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Branding & E-Commerce Design

I am Healing Nature

The brand "I am Healing Nature" needed a visual identity that reflected its mission of promoting wellness through Alkaline Herbs and Natural Bath products. We developed a branding approach that embraced nature through earthy green tones, symbolizing growth, health, and harmony with the environment. This color palette, paired with an elegant serif font and modern sans serif, evokes a sense of purity, authenticity, and serenity, inviting customers to connect with the healing properties of nature. The overall aesthetic was designed to resonate with those seeking wellness solutions, creating a serene and grounded experience that aligns with the brand’s core values.

For the e-commerce design, we created a seamless and user-friendly shopping interface that enhances the online experience. High-quality product photography showcased the natural beauty of each item, while detailed descriptions provided the information needed for informed purchasing decisions. The site was built with secure payment gateways and efficient shipping methods to ensure a smooth, trustworthy transaction process. The professional layout, combined with a clean and natural design, reinforced the brand's commitment to quality, giving customers confidence in both the products and the shopping experience.

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 Branding & Website design

Perfect Ride LLC

Perfect Ride LLC approached us with the objective of establishing a strong brand identity and enhancing their online presence. We began by developing a refined and professional brand identity, selecting the serif font "Brand" and sans-serif font "Avenir" for a classic yet contemporary feel. A sophisticated color palette of black, white, and light beige cream was chosen to evoke elegance and trustworthiness, while the sleek, minimalist logo represented movement and transportation. This cohesive branding laid the foundation for a memorable identity that resonated with their target audience.

For the website design, we crafted a clean and intuitive layout that aligned with the brand’s modern aesthetic. High-quality images of luxury vehicles and drivers were integrated to appeal to their clientele, while consistent use of brand colors and typography ensured a seamless experience. The simplified booking process improved user satisfaction, leading to increased inquiries and a noticeable rise in bookings. Since launch, Perfect Ride LLC has seen a significant boost in both website traffic and revenue, positioning them as a top choice in luxury transportation.

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Branding & Website design

All Island K9 Services

All Island K9 Services needed a refreshed brand identity and website design to align with their mission of providing personalized canine training solutions. The branding was carefully crafted, using black and beige tones to convey professionalism and warmth, while the typography blended elegant serif headings with modern sans-serif body text, achieving a refined and approachable look. The minimalist logo symbolized both canine training and home comfort, creating a strong connection with their audience. Visual elements such as subtle dog imagery added a relatable touch, while the tone and voice were tailored to be both friendly and authoritative, building trust with potential clients.

The website revamp followed these brand principles, focusing on a clean and intuitive layout to enhance the user experience. Consistent use of the black and beige color palette maintained brand cohesion, while the responsive design ensured seamless browsing on mobile devices. Key services, client testimonials, and contact information were prominently displayed, allowing users to easily navigate and find the information they needed. Overall, the design aimed to enhance All Island K9's online presence, clearly communicate their services, and attract clients seeking professional and personalized canine training solutions.

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Website Design

Bellport Spa

Bellport Spa sought to elevate its online presence to better align with its luxurious brand and serene atmosphere. To achieve this, we carefully selected a font pairing that balanced sophistication and modernity, using a script font for elegance and a clean sans-serif for a contemporary touch. The color palette featured calming hues of musky green, light beige cream, and hints of gold to evoke a sense of tranquility and luxury. Subtle gold lines were incorporated throughout the design to enhance the site's premium feel, creating a cohesive and upscale aesthetic that mirrors the spa's physical environment.

The result was a beautifully crafted website that authentically captured the spa's ambiance, driving higher engagement and inquiries from potential clients. By improving the user experience with an intuitive layout and visually appealing elements, the site saw a notable increase in conversion rates. Bellport Spa's new website now stands as a true reflection of its dedication to luxury and excellence, offering visitors an inviting and captivating platform to explore their services.

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Branding & Webste Design

Fluid Power

Barre Fitness

Fluid Power Barre Fitness sought a fresh, modern identity to better reflect the energy and sophistication of their brand. The branding revamp focused on creating a cohesive visual identity, rooted in an earthly palette of deep green and burnt orange tones, symbolizing vitality and energy. Elegant serif and clean sans-serif fonts were paired to create a refined and balanced aesthetic, while a coherent brand voice ensured consistency across all platforms. This modernized branding helped to reinforce the values and professionalism of Fluid Power Barre, creating a strong, recognizable presence both online and offline.

The website design overhaul further emphasized ease of navigation and user experience. The dynamic and modern interface captivated visitors, encouraging longer engagement and interaction with the brand. Optimized for mobile use, the site provided seamless functionality across all devices. Enhanced visuals, including high-quality multimedia, were strategically placed to showcase the fitness offerings and further elevate the brand's aesthetic appeal. With this branding and website transformation, Fluid Power Barre Fitness is now well-positioned for sustained growth in the digital space, delivering a sophisticated and engaging experience to its audience.

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Branding & Webste Design

D&K Tax Services

D&K Tax Services approached us seeking a cohesive and professional brand identity to elevate their online presence. We crafted a serene turquoise blue logo using an elegant serif font for a timeless aesthetic, paired with a modern sans-serif font to enhance readability. This thoughtful combination created a brand that feels both trustworthy and approachable. The sleek design elements reflect the expertise and dedication of D&K Tax Services, helping their audience feel at ease when seeking tax-related services.

For their website, we delivered a user-friendly and professional design that harmonizes with their brand's aesthetic. By focusing on streamlined navigation, we ensured that visitors can easily access the information they need. The site highlights the expertise of D&K Tax Services while maintaining a polished and trustworthy look, aligning perfectly with the company's commitment to quality. The result is a seamless browsing experience that reinforces the brand’s professionalism and dedication to its clients.

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Branding & Website Design

Roman Tax Services

Roman Tax Services needed a brand identity that would communicate trust, professionalism, and competence in the financial industry. We crafted a clean and classic logo design that exudes reliability, paired with a deep blue color palette, symbolizing stability and integrity. The visual identity reflects the company’s commitment to providing exceptional tax services while inspiring confidence in its clients. This cohesive branding serves as a foundation for all client interactions, reinforcing the values of trust and expertise at every touchpoint.

For their website, we designed a sleek and user-friendly interface that prioritizes ease of navigation and accessibility. Visitors are seamlessly guided through the company's service offerings, supported by striking imagery and concise, authoritative copy that highlights Roman Tax Services’ expertise. The site also incorporates empowering features, such as easy appointment booking, access to valuable financial resources, and detailed team information, which strengthens client relationships. The result is a modern, intuitive website that aligns perfectly with the brand’s mission of excellence and trustworthiness in financial services.

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Branding

Colégio Sampaio (Sampaio School)

The branding project for Colégio Sampaio aimed to create a visual identity that reflects the institution's core values of growth, progress, and innovation. The logo design features a striking indigo blue gradient bird, cleverly shaped like the letter "S," symbolizing the journey of education and the freedom it brings. This modern and sophisticated emblem is paired with a vibrant red for the school's name, which not only draws attention but also evokes energy and passion—qualities synonymous with an engaging learning environment. The carefully selected sans-serif font complements the logo by maintaining a sense of professionalism and clarity, essential for establishing trust and authority in the educational field.

This branding approach was instrumental in positioning Colégio Sampaio as a forward-thinking institution in a competitive landscape. The design's dynamic color palette and sleek elements create a memorable impression that resonates with students, parents, and staff alike. By marrying innovation with tradition, the branding encapsulates the school’s mission to foster academic excellence while preparing students for a bright, limitless future. This distinctive identity helped Colégio Sampaio stand out and reinforced its image as a prestigious educational institution committed to progress.

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Branding

Peach & Co.

Peach & Co., a prominent beauty company in Brazil, sought to refresh its branding to better resonate with its target audience. The design process was anchored in nature's lush tones, resulting in a vibrant color palette dominated by soothing salmon pink, which evokes elegance and femininity. A charming peach icon with a fresh green leaf was introduced, symbolizing vitality and the brand's commitment to natural beauty. This visual identity not only reflects the company's core values but also invites customers into a serene and enchanting experience that aligns with their beauty and self-care aspirations.

To complement the captivating visuals, the typography was meticulously selected to enhance the brand's overall identity. A bold script font was paired with a sleek narrow sans-serif font, striking a balance between warmth and modernity. This thoughtful combination not only amplifies Peach & Co.'s inviting character but also reinforces its sophisticated yet playful charm. The new branding design successfully encapsulates the essence of Peach & Co., inviting customers to immerse themselves in a world of beauty, while establishing a memorable and cohesive brand presence in a competitive market.

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Branding

APEX Biological Services

APEX Biological Services sought a branding redesign that would reflect its commitment to precision and professionalism in environmental consulting. The new logo, crafted with a blend of geometric shapes in deep blue, shades of blue, orange, and yellow, serves as a visual cornerstone of their identity. The deep blue signifies reliability, instilling trust in clients, while the lighter shades of blue further enhance this sense of stability. The vibrant orange and yellow accents infuse the design with energy, embodying the company’s dynamic approach to environmental solutions. This strategic use of color not only differentiates APEX in a competitive market but also creates an inviting atmosphere for potential clients.

The font choice plays a pivotal role in the overall branding, utilizing bold sans serif fonts to ensure readability and communicate strength. This modern aesthetic, combined with the geometric shapes that evoke precision, establishes a sophisticated yet approachable impression. The final branding design encapsulates the essence of APEX Biological Services, striking a harmonious balance between professionalism and accessibility. This thoughtful approach to branding has effectively positioned APEX as a trustworthy leader in environmental consulting, ready to tackle challenges with innovative solutions.

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