Branding ADAP Imóveis

ADAP Imóveis, a real estate company, sought a logo that would embody both elegance and modernity while reflecting the trust and professionalism that clients expect in the industry. The objective was to create a clean, sophisticated brand identity that would stand out in the competitive real estate market. The logo design centered around the letter "A," which was stylized using the Savage font to resemble a cabana or house, subtly evoking the essence of the real estate business. Paired with the sleek Avenir sans-serif typeface, the overall design achieved a perfect balance between creativity and professionalism.
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The color palette was meticulously selected to enhance the brand's message. Deep navy blue (#041E40) symbolized trust and stability, while muted teal (#254A59) added an air of professionalism and calm. Gold (#BFA450) served as an accent, infusing the brand with a sense of luxury and elegance.

Complementing these rich tones were soft beige (#F2E5D5) for warmth and light grey (#F2F2F2) for a modern, clean backdrop. The final result was a refined, contemporary logo that positioned ADAP Imóveis as a trustworthy, approachable, and upscale real estate brand.