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Peach & Co.
Project type
Branding
Logo Design
The design process was anchored in nature's lush tones, resulting in a vibrant color palette dominated by soothing salmon pink, which evokes elegance and femininity.
Peach & Co., a prominent beauty company in Brazil, sought to refresh its branding to better resonate with its target audience. The design process was anchored in nature's lush tones, resulting in a vibrant color palette dominated by soothing salmon pink, which evokes elegance and femininity. A charming peach icon with a fresh green leaf was introduced, symbolizing vitality and the brand's commitment to natural beauty. This visual identity not only reflects the company's core values but also invites customers into a serene and enchanting experience that aligns with their beauty and self-care aspirations.
To complement the captivating visuals, the typography was meticulously selected to enhance the brand's overall identity. A bold script font was paired with a sleek narrow sans-serif font, striking a balance between warmth and modernity. This thoughtful combination not only amplifies Peach & Co.'s inviting character but also reinforces its sophisticated yet playful charm. The new branding design successfully encapsulates the essence of Peach & Co., inviting customers to immerse themselves in a world of beauty, while establishing a memorable and cohesive brand presence in a competitive market.
