Westcheddar914 is a bold apparel and snapback brand rooted in Westchester, NY, celebrating local pride with streetwear flair. I worked with founder James to create a dynamic e-commerce website that reflects the brand’s edgy, urban vibe while making it easy for fans to shop exclusive designs. From setting up a responsive, mobile-optimized storefront to implementing strong SEO and a fully optimized Google Business Profile, the project helped boost online visibility and bring the Westcheddar movement to life. The site’s bold typography, gritty visuals, and punchy color palette perfectly match the brand’s voice, proud, unapologetic, and 914 through and through.