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The Soulful Side of SEO: How to Make Search Feel Human

  • Writer: Carolina LaFurno
    Carolina LaFurno
  • Apr 15
  • 3 min read

Let’s be honest. SEO sounds like something corporate tech bros whisper about in glass-walled offices — like it’s a secret code only a few chosen marketers understand.

But here’s the truth: Search Engine Optimization is simply about being found. It’s not about outsmarting algorithms — it’s about connection. It’s making sure your dream clients can find you when they’re ready to grow, to invest, to become.


If you’re a healer, coach, creative, or spiritual entrepreneur, SEO probably feels like the least vibey thing on your to-do list. I get it. But what if I told you SEO could be intuitive, gentle, and totally aligned with how you do business?


Let’s break it down.



computer showing google on screen


🌙 SEO Is Visibility — Not Vanishing


Imagine a potential client is sitting at their desk, typing “Wix web designer for wellness brand” into Google. Wouldn’t it be nice if you showed up?


That’s what SEO does. It helps you whisper “I’m here” into the vast sea of the internet — not with a shout, but with the clarity of alignment.


You don’t have to change your language. You just have to honor what your people are already searching for.


🌿 Start With Real Words


SEO isn’t about stuffing your site with robotic terms like “best website for sales online USA 2025.” It’s about thinking like your ideal client.


Ask yourself:


  • What would they Google when they’re desperate for help?

  • What language do they use when they feel stuck?

  • How would they describe their problem, in their own words?


Use those words in your headings, paragraph copy, and image alt text — not in a spammy way, but in a soul-led, intuitive way. Sprinkle, don’t smother.


🔍 Keywords = Compass, Not a Cage


I like to think of keywords as constellations.They guide people to your space, but you still get to paint the sky however you want.


You can still be poetic. You can still say “branding that breathes” or “design that feels like home” — just weave in “Wix website design” or “branding for small businesses” where it makes sense.


This is strategic and soulful. Structure and story.


💻 Techy Bits (Made Gentle)



Yes, SEO has a technical side — page titles, meta descriptions, schema markup. But even those things can be written in your voice.


Here’s what you can do today without breaking a sweat:


  • Write a custom meta description for each page — 150 characters of your vibe + keywords

  • Name your images clearly (e.g. wix-branding-portfolio-gina.png)

  • Use headings (H1, H2, H3) so Google understands your structure

  • Write 300+ words per page so search engines know it’s legit


These are signals, not sorcery. Google just needs context. You provide it.


🔮 Soulful SEO Checklist (Yes, this exists)


  • Speak your truth, using keywords your clients would actually search

  • Write naturally — paragraphs, not just bullet points or images

  • Use platform-specific language (Wix, Shopify, Squarespace) if you offer it

  • Internally link your pages (Services → Portfolio → Blog → Contact)

  • Don’t overthink. Just say what you do and who you help — and do it well.


💫 Final Thought: Connection Is the Goal


SEO isn’t about “ranking #1.”It’s about being discoverable when someone is ready for you.


It’s about showing up — not louder, but truer.

Because when your message is aligned and your presence is visible, the right people will find you.And they won’t just click — they’ll feel something.

And that, my friend, is SEO with soul.


Want help making your website more discoverable — without selling your soul?✨ Book a discovery call and let’s create a brand presence that feels like you and works like magic.

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